Harbour Town’s national sale based campaign is promoted on TV via a series of commercials in a ‘shopping bag city’.
Monkeystack was commissioned to create an artistic interpretation of Harbour Town as if it was built purely of shopping bags, boxes and gift tags, highlighting the essence of the centres. After studying the national centres a final design was locked in and the ‘town’ was modelled and animated. The challenge of this TVC was its longevity which meant that brands, offers and logos that appeared throughout the town needed to be able to be updated swiftly.
MODELLING / ANIMATION: Monkeystack