CLIENT : Red Cross Blood Service
Accidents happen – you can’t prevent that.
But what you CAN do is donate blood – each donation saves up to three lives!
Playable on mobile as well as PC or MAC, ‘Accidents Happen’ is a game which presents the challenge of saving the lives of three hapless characters. Players click or tap objects in each scenario to try and prevent accidents from happening in a race against impending doom. In the end, players discover that while they can’t prevent the accident from happening in the first place, there is still a way they can save lives – by donating blood.
ILLUSTRATION, GAME DESIGN, PRODUCTION: Monkeystack
2016 COMMUNICATOR AWARDS
GOLD – Interactive Multimedia – Cause Marketing
SILVER – Online Advertising – Game or Application