CLIENT : Australian Red Cross
Monkeystack has designed and produced a number of print campaigns for the Australian Red Cross.
Be A Real Hero – Learn First Aid
Complementing the four part animation series of the same name (WATCH HERE) this set of posters, web banners and email media reinforced their World First Aid Day message – You don’t have to be a super hero to make a difference. Be a real hero – Learn First Aid.
Workplace Mental Health
Targeted primarily at employers and management in the workplace, this campaign was designed to encourage participation in the Red Cross Mental Health Matters workshops. Miniature sandwich boards, postcards and posters were designed, featuring custom icons which represent leisure activities.
Greatest Achievements – 50+
This campaign promoted the importance of first aid knowledge to those aged 50+, encouraging them to add attaining a first aid certificate to their ‘greatest achievements’. Monkeystack’s artwork featured in direct mail print materials, as well as a series of online banners and advertisements.
First Aid App
Leveraging the visual style of ‘Paperclip Apocalypse’ and ‘Band-Aids can’t fix everything’, Monkeystack designed a series of illustrations showcasing situations where having a first aid kid would be a good idea, as well as promoting the Red Cross’ new First Aid App – knowledge which you can take with you anywhere. The illustrations featured on postcards, posters and online.
Design / Illustration: Monkeystack