CLIENT : SA Power Networks
SA Power Networks approached Monkeystack to help them spread the message about their new document management system created in collaboration with RedEye. The system helped coordinate and integrate SA Power Networks processed and improved the flow of communication by keeping the latest, safest data at their fingertips.
Monkeystack started with the nuts and bolts, working closely with the SA Power Networks engineers and management, analysing how the RedEye rollout transformed the business and furthermore, key elements that made the project successful.
It soon became clear that key members from SA Power Networks were instrumental in getting the project off the ground and their enthusiasm and pride came through during the exploratory meetings.
The Monkeystack team saw this as a great opportunity to inject some personal character into the piece. Staff were characterised into the animated world as we told the story of their before and after workflows, helping them champion the message to the wider SA Power Networks workforce.
CONCEPT / SCRIPT WRITING / CREATIVE DIRECTION / ANIMATION : Monkeystack