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The animated piece for Saatchi & Saatchi Wellness Australia and Neptune Bio Innovations aims to spread awareness of this problem and promotes the use of their alternative, Heartsalt – a healthier alternative to regular table salt, containing 56 per cent less sodium but maintaining the same taste.
We drew on the golden era of animation from the 1940s and produced Heart A-Salt, a tongue-and-cheek film about the overuse of salt in Australian’s diet.
To get the animation style to match the creative vision, the Monkeystack team used a hand drawn, frame by frame process with over 2300 individual drawings produced and hand coloured!