We developed an animated piece for Saatchi & Saatchi Wellness Australia and Neptune Bio Innovations. The animation spreads awareness of this problem and promotes the use of their alternative product, Heartsalt.
The animated piece for Saatchi & Saatchi Wellness Australia and Neptune Bio Innovations aims to spread awareness of this problem and promotes the use of their alternative, Heartsalt – a healthier alternative to regular table salt, containing 56 per cent less sodium but maintaining the same taste.
We drew on the golden era of animation from the 1940s and produced Heart A-Salt, a tongue-and-cheek film about the overuse of salt in Australian’s diet. To get the animation style to match the creative vision, the Monkeystack team used a hand drawn, frame by frame process with over 2300 individual drawings produced and hand coloured!
Released to coincide with Salt Awareness Week, the video clip and catchy 1970s style jingle, sung by the late Australian legend of voice over, Amy Longhurst, combine to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart.
Monkeystack senior production manager Stuart MacKenzie said, “The animation throughout the film was carefully considered, ensuring that every food scene mirrored real-life behaviour, albeit in a suggestive and humorous way.”
2D Animated TVC
Neptune Bio Innovations
Saatchi & Saatchi Wellness Australia
SOUND AND SCORE
Luke Mason, Stellar Studios