CLIENT : L-SAY
The Longitudinal Surveys of Australian Youth (LSAY) track young people as they move from school into further study, work, and other destinations. It is crucial that participants continue their involvement to help generate rich, useful about young people and their pathways, helping researchers and policymakers make educated decisions about youth policies.
Continuing our work with LSAY (Longitudinal Surveys of Australian Youth), we were tasked with creating an engaging experience for existing participants to encourage and motivate continued participating in the annual survey.
The brief also required the integration results data LSAY has previously collected to demonstrate the bigger picture survey responses help build.
Understanding what motivates youth audience (sub 25) and the power educating through games, MS pitched a mobile-friendly game concept called Fib or Fact. This short, fun and engaging, web game sees participants race the clock to correctly answer questions relating the survey topics. The competitive nature and sense achievement along with a streamlined UX design helped make this project a success.
Want to see if you’re in the know? Play LSAY fib or fact
GAME DESIGN & PROGRAMMING: Monkeystack
CREATIVE DIRECTION / ANIMATION: Monkeystack
SOUND DESIGN: Monkeystack
AGENCY: THEM Advertising