In a bid to move away from the perception that they only work with police officers, Police Credit Union engaged Monkeystack to develop a new mascot for their brand.
After an initial introduction through a home loan TVC, “POCU” the fuzzy blue mascot now features in PCU’s full slate of marketing materials including TVC, print, web and apps.
POCU is modelled, rigged and animated within the studio. To ensure continuity Monkeystack also works with PCU across concept, campaign development, production management and planning of each new component of the overarching campaign.
NOTE : The work presented in this portfolio is for demonstration purposes only; rates / offers displayed may not be current.
Police Credit Union
DESIGN / CONCEPT / 3D MODELLING / ANIMATION: