CLIENT : SA Power Networks
SA Power Networks needed to tell a visual story about the future direction of the organisation (captured in their Future Operating Model) in a world of ever-changing technologies and services.
Throughout our long-standing relationship with SA Power Networks, we’ve built a deep understanding of effective visual styles for the organisations diverse messaging and digital communication requirements.
A fresh, modern visual concept was proposed, incorporating high quality 3D modelling and animation to suit the tone and messaging which was embraced by the client.
A great deal of time was spend developing the script, scenes and storyline to communicate a large amount of information for multiple customer groups.
Conceptually, each scene was modelled as a miniature island and using animation, seamlessly transitioned between each cohort where key changes and benefits were communicated using a combination of on screen text, imagery and voice over. The bigger network picture was completed by bringing each island together to form an efficient, interconnected grid.
The result was a polished, engaging 3-minute explainer video showing how SA Power Networks will adapt to current and future technology advancements.
CONCEPT / SCRIPT WRITING / CREATIVE DIRECTION / ANIMATION / 3D MODELLING : Monkeystack