Bad Everything asked us to produce a live-action and 2D animated TV campaign for their client, Spendless Shoes - and told us to use our imagination!
The brief from the agency was pretty simple.
We’re going to ask a bunch of kids what they want to be when they grow up. We’d like you to capture them telling us this story in front of a green screen then bring their imagination to life using 2D animation for a TV campaign. They also wanted us to produce a range of images that could be used in Print, Digital and Out Of Home to compliment the campaign over the active period of the back to school sales.
This simple brief and opportunity to film some kids telling us what they saw in their mind turned into one crazy, quirky and above all incredibly fun project to work on!
Monkeystack planned and carried out the video shoot, and while we had the green screen set up in the enormous sound stage at the South Australian Film Corporation Adelaide Studios (where we are located), we followed up with a stills photo shoot for each child individually in the same day. Post production saw us taking the green screen footage and bringing their imagination to life with our team of illustrators and animators.
We broke the ice on the day by asking silly questions to get the creativity flowing and before we knew it the kids had forgotten that there was a camera in the room and were discussing their stories excitedly with everyone on set. Many tears were shed on the day, but not because anything went wrong or the Director didn’t get his way! They were tears of laughter (mainly from the crew) as the kid’s crazy stories unfolded and we tried to reign them in a little, and bring them back to reality – even our animators have their limits on what they can draw!
2D Animated and Live Action TVC Campaign