CH4 Global: Asparagopsis

2D Animation

CH4 Global commissioned Monkeystack to produce an animated series that tell the story of their fascinating work in combatting climate change through a particular seaweed – Asparagopsis, a red seaweed that grows natively on Australian and New Zealand coasts.

Did you know that together with other grazing animals, cows contribute about 40% of the annual methane gas level towards global warming? Australian researchers found that supplementing up to 1% of a cow’s daily food intake with an Asparagopsis product reduced methane production by up to 90%.

If only 10% of the world’s cattle were to include Asparagopsis product as part of their diet, it’d be the equivalent of removing between 50 to 100 million cars from the road.

(above) Chapter 1 Why Methane is a Big Problem for Climate Change.

Each animated chapter represents a different focus area of CH4 Global’s work. With an understanding of appropriate design, we carefully scripted and designed the visuals to deliver core messaging in an appropriate way for different viewers – this could be farmers, local communities, those looking to get into a career of aquaculture or investors – bringing an engaging and educational message to life.

CH4 Global’s methane-busting project is supported by South Australian Landing Pad, which Monkeystack are proud to be approved suppliers on.

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Chapter 2 Why Asparagopsis is so Special.

Chapter 3 Creating a World Saving Industry.

Chapter 4 The Science Behind Aquaculture.

Chapter 5 How Farmers Can Use Asparagopsis.

Chapter 6 The Benefits Beyond.