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Recent studies suggest that body image is the no.1 issue effecting children, with more than 70% admitting to not liking their body and wanting to change it. Monkeystack produced 2D animations for Embrace Kids, the social impact documentary by Taryn Brumfitt of Body Image Movement and SLA Films, exploring the world of body image through the eyes of children.
Our 2D animations joined the documentary’s energetic mixture of live action, interviews and music, covering topics including social media, photoshopping, ‘fitspiration’, the influence of media and advertising on body image and role models. The animations illustrate and support the key message of the documentary in a light-hearted yet impactful style, designed for younger and older audiences to understand in a meaningful way – acknowledging shared experience or empathising a scenario whether directly or subconsciously.
‘Chico the Family Dog’, who is introduced and seen in live action scenes throughout the documentary, appears in animated form, experiencing extremely relatable emotions in a heartstring-tugging scenario that kids, teenagers, young adults and adults alike can all empathise with, and quite possibly relate to, encouraging open conversation and support through positivity. Embrace Kids celebrated its World Premiere at the 2022 Melbourne International Film Festival before being released in cinemas across Australia and New Zealand.