George the Farmer and FarmSafe Australia: The Farm Safety Song

2D Animation

In Australia, approximately 8 children per week are admitted to hospitals with farm-related injuries, with 1/3 of those being visitors to farms.

To combat this, George the Farmer formed a unique partnership with FarmSafe Australia, commissioning Monkeystack to produce an animated music video for ‘The Farm Safety Song’ as part of their curriculum-aligned educational guide teaching kids about being safe on farm.

Racking up over 8.5K views on George the Farmer’s YouTube channel in the first two weeks of being live, ‘The Farm Safety Song’ is a public service announcement formed of a catchy melody, engaging animated characters and a significant message of the “plenty of ways to stuff up on a farm”.

It wasn’t just the catchy tune that got stuck in our head. The alarming statistics from farm-related injuries are ones that cannot be ignored.

The latest research released by AgHealth Australia indicated that water bodies, quad bikes, side-by-side vehicles (SSVs), tractors, utes, cars, motorbikes, and horses combined account for 75% of fatalities on farm, while drowning accounted for 31% of deaths.
2006 children were admitted to hospitals with farm-related injuries between 2010-2015, with one-third of those children being visitors to farms. That’s an average of eight children per week.

This project is supported by the Department of Agriculture, Water and Environment through funding from the Australian Government’s National Farm Safety Education Fund.

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