Paperclip Apocalypse

2D Animation

Quirky and edgy-cute, this animated short was aimed at the public to encourage them to learn first aid, linking in with World First Aid Day. It was part of a series – Band-Aids Can’t Fix Everything.

The clip has over 122 000 views on YouTube making it the most viewed video on the Australian Red Cross YouTube Channel. It won many awards for our studio and it also became AdWeek’s ‘Ad of the Day’, was featured by Australian Creative, B&T, Campaign Brief amongst others in Australia and raved about by international publications Huffington Post, Little Black Book and Ads of the World.