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Monkeystack worked across multiple Red Cross campaigns for World First Aid Day and produced animations aimed at the public to encourage them to learn first aid.
Learn first aid, because you don’t need a cape or superpowers to be a real hero! Our ‘Be A Real Hero’ animations are a reminder to everyone that simply knowing first aid could save a life – no cape or superpowers required.
Quirky and edgy-cute, our ‘Paperclip Apocalypse’ animated short was part of a series – Band-Aids Can’t Fix Everything. The clip has over 122 000 views on YouTube making it the most viewed video on the Australian Red Cross YouTube Channel. It won many awards for our studio and it also became AdWeek’s ‘Ad of the Day’, was featured by Australian Creative, B&T, Campaign Brief amongst others in Australia and raved about by international publications Huffington Post, Little Black Book and Ads of the World.