SA Showcase Immersive Cultural Experience

South Australian Tourism Commission and Village Gate

  • 2D Animation
  • Interactive & Experience Design
Monkeystack collaborated with event specialists Village Gate and the South Australian Tourism Commission to create large-scale, dynamic multimedia content designed to immerse and inspire international guests at the Australian Tourism Exchange.
The brief was to create a visually striking experience that would showcase South Australia’s cultural identity and leave a lasting impression on international buyers. Drawing on the rich visual history of the Adelaide Fringe, we reimagined a collection of iconic poster artwork as a series of ‘living wallpaper’ animations. These dynamic pieces spanned a 27-metre-wide LED screen, creating an engaging, atmospheric backdrop that welcomed guests and elevated the overall event experience.
Project Hero Image

"The work looked fantastic in the space on the night. Thanks for all the work and collaboration in bringing it to life. Activating 26m worth of screen was always going to be a challenge but you took the initial concept and added so much value and craft along the way. We really appreciated the partnership"

~South Australian Tourism Commission

A crowd gathered in front of Large LED screens with dynamic animated content inspired by Adelaide Fringe posters
Large LED screens with dynamic animated content inspired by Adelaide Fringe posters
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