☰
Monkeystack produced a 2D animated series of ‘know before you go’ reels for the Department of Foreign Affairs and Trade’s flagship consular brand, Smartraveller, in collaboration with Dentsu Creative PR.
Winner Bronze – Web Viral at AEAF (Australian Effects & Animation Festival) Awards 2024.
Each of the snappy 10-second animations highlight challenges that could be faced when travelling, with topics including respecting local laws, cyber scams and having travel insurance and correct paperwork in place. Delivering emotion within a short viewing time was critical – with bold characters and narratives to grab the audience’s attention from the get-go and deliver a bold call to action, encouraging Australians to use Smartraveller as their first destination when preparing for travel and while abroad.
We produced the animations in multiple formats including 1080px x 1920px, for a social-focused campaign delivery launched to Smartraveller’s Instagram page, racking up over 5 million views – and counting!