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Monkeystack produced an ongoing 2D animated series of ‘Know Before You Go’ reels for the Department of Foreign Affairs and Trade’s flagship consular brand, Smartraveller, in collaboration with Dentsu Creative PR.
Winner Gold – Web Viral at AEAF (Australian Effects & Animation Festival) Awards 2025.
Winner Bronze – Web Viral at AEAF Awards 2024.
Each of the snappy 10-second animations highlight challenges that could be faced when travelling, with topics including respecting local laws, cyber scams and having travel insurance and correct paperwork in place. Delivering emotion within a short viewing time was critical – with bold characters and narratives to grab the audience’s attention from the get-go and deliver a resonating call to action, encouraging Australians to use Smartraveller as their first destination when preparing for travel and while abroad.
We produced the animations in multiple formats including 1080px x 1920px, for a social-focused campaign delivery launched to Smartraveller’s Instagram page, racking up over 5 million views – and counting!