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Monkeystack produced a 2D animated series of ‘know before you go’ reels for Smartraveller, the travel advice service provided by the Australian Department of Foreign Affairs and Trade, and Dentsu Creative PR.
Each of the snappy 10-second animations highlight challenges that could be faced when travelling, with topics including respecting local laws, cyber scams and having travel insurance and correct paperwork in place. Delivering emotion within a short viewing time was critical – with bold characters and narratives to grab the audience’s attention from the get-go and deliver a bold call to action, encouraging Australians to use Smartraveller as their first destination when preparing for travel and while abroad.
We produced the animations in multiple formats including 1080px x 1920px, for a social-focused campaign delivery launched to Smartraveller’s Instagram page, racking up over 2.5 million views – and counting!