The brief from the agency was pretty simple.
We’re going to ask a bunch of kids what they want to be when they grow up. We’d like you to capture them telling us this story in front of a green screen then bring their imagination to life using 2D animation for a TV campaign. They also wanted us to produce a range of images that could be used in Print, Digital and Out Of Home to compliment the campaign over the active period of the back to school sales.
Monkeystack planned and carried out the video shoot, and while we had the green screen set up in the enormous sound stage at the South Australian Film Corporation Adelaide Studios (where we are located), we followed up with a stills photo shoot for each child individually in the same day. Post production saw us taking the green screen footage and bringing their imagination to life with our team of illustrators and animators.
Spendless Shoes – When I grow up TVC 60sec
Spendless Shoes – When I grow up TVC 20sec
Spendless Shoes – When I grow up TVC 20 sec