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Monkeystack partnered with State Opera South Australia for G&S FEST, a 10-day celebration of the founding fathers of British comedy opera, Gilbert & Sullivan, producing an animated TVC that encapsulated the flamboyant fun that G&S are so well known for.
The overarching creative compliments the ‘pop-up book’ set designs and the Victoria era visual language from classic G&S theatre posters, highlighting the productions, events and venues included in the festival program as well as icons within the City of Adelaide, set to the instantly recognisable music from two of the leading G&S productions, Pirates of Penzance and H.M.S. Pinafore. We wanted the audience to see Adelaide through the eyes of Gilbert and Sullivan!
The TVC went live across VOD platforms, social media channels and on the digital screens in front of Her Majesty’s Theatre. The State Opera South Australia loved the commercials artwork so much that they requested a flat artwork version for printed 70cm x 20cm posters and stubby holders to be available to purchase as official merchandise.
"From beginning to end, amazing. Creativity, professionally, and overall a lovely team to work with."
~Laura Danesin, Director of Marketing - State Opera South Australia