In a bid to move away from the perception that they only work with police officers, Police Credit Union engaged Monkeystack to develop a new mascot for their brand. In the six years since, POCU has surprised his TVC, web and in-branch audience with his unique universe and all that live in it – all the while telling the story of PCU and their excellent financial and insurance services and products.
After an initial introduction through a home loan TVC, “POCU” the fuzzy blue mascot now features in Police Credit Unions’s full slate of marketing materials including TVC, print, web and apps.
All the modelling, rigging and animation and renders of the POCU universe are created within the Monkeystack studio. He’s part of the family!
NOTE : The work presented in this portfolio is for demonstration purposes only; rates / offers displayed may not be current.
The brief from the agency was pretty simple.
We’re going to ask a bunch of kids what they want to be when they grow up. We’d like you to capture them telling us this story in front of a green screen then bring their imagination to life using 2D animation for a TV campaign. They also wanted us to produce a range of images that could be used in Print, Digital and Out Of Home to compliment the campaign over the active period of the back to school sales.
Monkeystack planned and carried out the video shoot, and while we had the green screen set up in the enormous sound stage at the South Australian Film Corporation Adelaide Studios (where we are located), we followed up with a stills photo shoot for each child individually in the same day. Post production saw us taking the green screen footage and bringing their imagination to life with our team of illustrators and animators.
The signature installation of the 2020 Adelaide Fringe Festival, Yabarra – Dreaming in Light, ran at Tandanya National Aboriginal Cultural Institute from 12 Feb to 15 March. For the 31 days of the Fringe, from 10am until 10pm, over 40,000 people experienced the creation story of Tjilbruke, as interpreted by Karl Winda Telfer and the Williams clan.
“Dreaming in Light tells the story of Tjirbruki, but there are so many other elements – the stories of the stars and the ancestors are so important … It’s about looking after and caring for our environment and protecting these few open space places we have left.” — Karl ‘Winda’ Telfer
Monkeystack co-produced the event with the Adelaide Fringe, Cultural and Creative Producer Karl Winda Telfer, Yellaka, implementation partners Novatech, Epson, and support from the Government of South Australia, City of Adelaide, The University of Adelaide, Illuminart, MOD, and Tandanya, the National Aboriginal Cultural Insitute.