In a bid to move away from the perception that they only work with police officers, Police Credit Union engaged Monkeystack to develop a new mascot for their brand. In the six years since, POCU has surprised his TVC, web and in-branch audience with his unique universe and all that live in it – all the while telling the story of PCU and their excellent financial and insurance services and products.
After an initial introduction through a home loan TVC, “POCU” the fuzzy blue mascot now features in Police Credit Unions’s full slate of marketing materials including TVC, print, web and apps.
All the modelling, rigging and animation and renders of the POCU universe are created within the Monkeystack studio. He’s part of the family!
NOTE : The work presented in this portfolio is for demonstration purposes only; rates / offers displayed may not be current.